Search engine optimization is an accumulation of strategies and techniques used to
increase the number of visitors to a website by obtaining a high ranking in search
results. An important feature of SEO is making your website intelligible for both users
and search engine robots.
SEO helps the engines figure out what a particular page is all about, and how it may be
useful for users. In today’s high level of competition, it is imperative to be as high as
possible in the search results, and that comes with an efficient SEO strategy . However,
many aren’t sure of how to rank a new website on Google.
- Start title tags with your target keyword:
You company/product may be right up on the Google search results page with the
appropriate keyword, channeling a huge amount of traffic to your website. On the
contrary, a misadvised or inappropriate keyword can make your site’s chance towards
prominence more remote than ever.
The title of the article defines its content, and as such, a keyword rich title holds greater
weight with Google. In general, the closer the keyword is to the beginning of the title tag,
the more weight it has with search engines. You can see this in action by searching for
the competitive keyword in Google.
As you can see, most pages that rank for competitive keywords strategically place them
at the beginning of their title tags. Although not mandatory, it’s prudent to do so as it will
make your website more relevant to what people search for.
- Drop Keyword in first 100 words:
The ideal place to start putting keywords in an article is within the first 100 words. There
are many to whom these come naturally, but a large number of bloggers prefer a long
intro before bothering with a keyword. This is inadvisable because of the obvious
reasons that Google wouldn’t find it very relevant in the search results.
3.Use Outbound Links:
Outbound links are the primary source of bringing more attention to your website. There
are a lot of people who make the mistake of not including links to other
Outbound links show Google that the article is both valid and informative and both are
vital requisites for ranking. Therefore, make sure that if you aren’t doing so, add
outbound links to each of your articles. Just make sure that the links are relevant
enough to your content and from authentic and high-quality sources.
- Write click-worthy meta descriptions for each page:
Meta descriptions are one of the most important and visible elements – next to your title
tag and URL- that convince people to click through.
If you want traffic on your latest article and efficiently on your website, make sure that
the meta descriptions are attractive and informative. They should arouse the viewer’s
curiosity within the 150-word limit.
- Add keywords to your post strategically:
Strategical keyword placement is critical to a post’s success and net traffic on a website.
As search engines continually become more refined, it is not enough just to randomly
stuff articles with keywords and hope for relevance in the search results.
- Post Long Content:
Studies have shown that longer content helps to improve ranking on Google. A target of
around 2000 words should be set in every article with a minimum of 1000 words at
least. This would inevitably result in long-tail traffic which would boost your site’s
Longer content not only helps in adding more keywords to it, but there is also a natural
emphasis on information. The authenticity of a post increases with longer text, which
means that Google would recognize it as something more relevant than a shorter and
concise text. As search patterns are synonymous with long tail keywords nowadays,
a longer text also improves the chances of your article/website to be on a higher ranking
- Image Optimization:
Ensure that the pictures on your website have file names which include the target
keyword. Also, your target keyword should be part of your image’s Alt Text. This will
improve optimization for your article and also create a clearer picture for the search
engines to the relevancy of your article/page. Images are an important component of
any website as they make pages visually attractive as well as informative. Optimizing
your images should naturally boost your ranking. Also, your image will get a high rank in
Google image search.
- Target less competitive – longtail keywords:
Long tail keywords are queries that are more specific (and usually longer) than more
conventional “head” keywords.
Long tail keywords are more targeted and less competitive than short term keywords. If
you have just started your SEO campaign for a brand new website, then I would
definitely recommend concentrating on long-tail keywords.
- Figure out why you’re being outranked
One web page can outrank another for hundreds of reasons, but don’t let
that discourage you.
Many people (including us) have studied various “ranking factors” on
numerous occasions and found three things to correlate highly with
rankings and traffic time and time again:
- Number of referring domains
- Page authority
- Website Authority
But before we get to those, there’s an even more significant ranking factor
that you need nail if you’re to have any hope of ranking higher.
Overall summing up you need Google Analytics and a bit of research to
rank higher on Google.